Roger Rosweide

“I work too much in my business.”

That’s an L. I know what to do next.

“What have you tried so far to solve that problem?” I ask.

I am now at the O. Only three letters follow after this.

“It’s been messy. That’s when I started exploring my options and learned about multi-tenant WordPress”. I hear him say.

I hesitate. I know I can help him, and he knows it too, but I’m not sure what he knows.

Do I give him the whole pitch? Does he have concerns?

“If I could wave a magic wand and centralize the management of your sites today, including a safe deployment cycle, what problem would remain?” I said.

“Just so I can get the whole picture,” I added.

“Well, what does that cost?”

Looks like I’m at the E.

I explain how our solution avoids him hiring an extra developer and helps him finally work on other things. Then I explain our pricing in full.

“How about we start by migrating a few of your sites to see the platform in action?”

“Great, thanks!” I hear a cheerful voice on the other side.

—

If you want to know what the letters stand for: look up Alex Hormozi CLOSER framework (YT video here). It’s the most honest, transparent, straightforward sales alignment tool I’ve encountered.

PS: Maybe not ask ChatGPT; it gave me the wrong answer. Fortunately, it was honest enough to admit it.